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Zhong Wen's core values are:

View of right and wrong - to the user is, to oneself is not

Development concept - entrepreneurship and innovation

View of benefits - people single unity win-win

The concept of right and wrong of "always take the user as the right, and take yourself as the wrong" is the driving force of Zhongwen to create users.

Hengan people always for the user, not only to meet the needs of users, but also to create user needs; Hengan people always think they are wrong, and only because they think they are wrong can they deny themselves, challenge themselves, and reshape themselves - to achieve change to control change and win in change.

These two forms the inherent genetic characteristics of Hengan sustainable development: not changed by changes in the world, and develop in line with the development of The Times.

This gene, together with the spirit of "two innovations" (entrepreneurship and innovation) of each Hengan person, forms the core capability characteristics of Hengan to maintain competitive advantage in the ever-changing market: the more the world changes, the faster the user changes, the longer the inheritance.

The spirit of entrepreneurship and innovation is the unchanging gene of Hengan culture.

Hengan's invariable concept gene is not only the guidance of employees' personal development concept, but also the constraint of employees' values. The concept of "always take the user as is, and take yourself as not" requires employees to have two creative spirits.

The entrepreneurial spirit is the entrepreneurial spirit, Hengan encourages every employee should have the entrepreneurial spirit, from being operated to independent management, the impossible to become possible, become their own CEO;

The essence of innovative spirit is to create differentiated value. The creation of differentiated value comes from the creation of new user resources.

The core of the spirit of creation and innovation is to emphasize the goal of locking the first competitiveness. The goal remains unchanged, but in order to achieve the goal, we should effectively integrate and use resources from all sides with an open vision.

The win-win view of benefits is the guarantee of Hengan's sustainable operation.

Hengan is Hengan for all stakeholders, including employees, users and shareholders. In the era of networking, Hengan and sub-suppliers and partners jointly form a network organization, forming a community of interests, win-win sharing and creating value. Only if all stakeholders continue to win, Hengan can achieve sustainable management. In order to achieve this goal, Hengan constantly carries out business model innovation, and gradually forms and improves the win-win model with Hengan characteristics, "people" means employees with two creative spirits; "Single" means user value. Each employee creates value for users in different independent business entities, so as to realize their own value, and corporate value and shareholder value are naturally reflected.

Each employee establishes a contract with the user by joining the independent business entity, and realizes "autonomy, autonomy and self-promotion" from being managed to self-management and from being operated to self-management, which is a full release of humanity.

The win-win model provides employees with a mechanism platform of fair opportunities and fair results, and provides resources and mechanism guarantee for each employee to exert the spirit of two innovations, so that each employee can take the initiative to innovate in the form of self-organization, change to change, and win in change.